You need thrust if you want to get ahead.
As a sales agency we know that successful and sustainable sales depend on precisely the right amount of thrust. But where does this power come from? What’s the engine generating it, and what drives that engine?
For us, it’s focus, drive and respect: these are our corporate values, and they generate a powerful boost for big and small brands. They make us a dependable partner in all stages of the sales process, all the way through to sales activation at the point of sale. We do what we do with incredible dedication fuelled by years of experience, intelligent focus and a network that covers all channels and disciplines.
While the old cogs have long since been replaced by giant container ships, the success of a brand still depends on factors that have remained largely unchanged: optimum distribution, a clear focus on costs and close relationships with customers. And this is precisely where our core competencies come into play:
Like the city we call home, a passion for trading and commerce runs in our blood. Alliances have been forged in this place since the mid-12th century, allowing merchants to ship goods safely from A to B and open up new markets.
Our team on the ground can be deployed flexibly, navigating safely through all channels (food retail, specialist retailer, convenience, HoReCa) and taking the helm in all required disciplines, from distribution set-up to merchandise.
DISTRIBUTION
- We provide sales teams of all sizes
- Market leader in the field of food services/on-trade/HoReCa
- Experts in the application of the relevant CRM systems and own databases
- Full service handling including fleet management and telecommunications
- Legal advice, from contracts for work and contract staffing
Two dots, three dashes? Forget about Morse code – we prefer to employ efficient customer support on the phone as the optimum extension or replacement for field service.
- – Higher frequencies and more coverage in field service.
- Ideal for C-customers without field service support
- Operation at your own location or close to the customer
Many products have great potential even outside the established channels and so our compass occasionally sends us along unconventional paths. We master these challenges by developing bespoke concepts, conducting test markets and establishing new key accounts.
INNOVATIVE SALES CHANNELS
- Full support, from market research to acquisition and implementation – with a sales and/or marketing focus
- Influencer marketing/Dry-Outlet structures
Many products have great potential even outside the established channels and so our compass occasionally sends us along unconventional paths. We master these challenges by developing bespoke concepts, conducting test markets and establishing new key accounts.
KEY ACCOUNTS
- Supplement to existing KAM structures
- Independent of external supply processes
Fire off the flares! In our line of work, it’s all about being seen and generating maximum visibility. That’s why our day-to-day work consists of developing high-impact campaigns that anchor themselves firmly in the hearts and minds of customers.
- Retail, trade fairs, food service, festivals – bespoke promotions for every location with stationary or flexible concepts
- Implementation of all staff promotions with full service
- Implementation of high-selling secondary placements without staff support
What’s your next destination? We can help steer you in the right direction along the entire value chain, from design and production to warehousing, merchandise management, customer hotlines and shipping.
- Full-service e-commerce handling with special shops, e.g. for fan items, merchandise or sales products
- Programming individual back and front end shop systems
- Dependable invoicing in cooperation with all standard providers
Even a spot of fine-tuning can make big waves.
We’re always finding new ways of optimising sales processes for our clients – without ever losing sight of the key target: increasing their turnover.
trend & in the limelight
- Established a nationwide field force team
- Established and expanded of distribution in the Trend & Scene gastronomy sector
- Implemented brand activations together with restaurant/bar owners
- Aufbau eines bundesweiten Field-Force-Teams
- Auf- und Ausbau der Distribution in der Trend & Szene Gastronomie
- Umsetzung von Marken-Aktivierungen gemeinsam mit dem Gastronomen
- Implementation of staff promotions in German food retail and at trade fairs
- Significant and sustainable sales increase in the markets
- Generated several hundred thousand consumer trials
- Full-service implementation, from outlet arrangements to merchandise logistics, staff deployment and KPI analyses
Should be irresistibly toothsome!
- Umsetzung von Personalpromotions im deutschen LEH und auf Messen
- Signifikante und nachhaltige Steigerung der Abverkäufe in den Märkten
- Generierung von mehreren Hunderttausend Konsumententrials
- Full-Service-Umsetzung von der Outletabsprache bis hin zur Warenlogistik, zum Personaleinsatz und zu KPI-Analysen
Darf auch gern mal knusprig sein.
With a dedicated bar.
- Developed and implemented a new bar concept including tour planning and staff acquisition
- Served 30,000 free Freixenet drinks
- Presence at ten Over-Thirties parties
- Prominent placements at all events
- Entwicklung und Umsetzung eines neuen Bar-Konzepts inklusive Tourplanung und Personalakquise
- Ausschenken von 30.000 Freixenet Freigetränken
- Präsenz auf zehn Ü30-Partys
- Prominente Platzierungen auf allen Veranstaltungen
für Car2Go / Share Now.
- Full Service von Strategie und Kreation bis zur operativen Implementierung und begleitender Kommunikation
- Umsetzung von beeindruckenden Installationen und direkter Kontakt mit der Zielgruppe auf Festivals.
- Vom eigenen Festival Parkplatz bis zur "Fasterin The City-Rutsche" am Airport
- Inhaltlicher Fokus auf neue Registrierungen und Kommunikation der Vorteile von sharing in Metropolen
- Full Service von Strategie und Kreation bis zur operativen Implementierung und begleitender Kommunikation
- Umsetzung von beeindruckenden Installationen und direkter Kontakt mit der Zielgruppe auf Festivals.
- Vom eigenen Festival Parkplatz bis zur
"Faster in The City-Rutsche" am Airport - Inhaltlicher Fokus auf neue Registrierungen und Kommunikation der Vorteile von sharing in Metropolen
für Car2Go / Share Now.
By employing successful telesales!
- Support for specialist retailers in the small electrical goods sector and dental practices in the “dental professionals” sector with a five-figure customer base
- Established and implemented a telesales team at the Hamburg location
- Generated sales increases and implemented customer loyalty measures
- Betreuung von Fachhändlern im Bereich Kleinelektro und Zahnarztpraxen im Bereich „dental professionals“ mit fünfstelliger Kundenzahl
- Aufbau und Umsetzung eines Telesales-Teams am Standort Hamburg
- Generierung von Umsatzsteigerungen und Durchführung von Kundenbindungsmaßnahmen
zu tun haben?
Erfolgreiche Telesales!
to be loved –
time for a roadshow that makes a mark
- Set up a nationwide field force team and full-service implementation
- Successfully strengthened the brand presence in the out-of-home market in Germany
- Implementation of national POS roadshows in the German food retail sector. Tour planning, logistics and cooperation with the sales partner
- Aufbau eines bundesweiten Field-Force-Teams und Full-Service-Umsetzung
- Erfolgreiche Stärkung der Markenpräsenz im Außer-Haus-Markt in Deutschland
- Umsetzung von nationalen POS-Roadshows im deutschen LEH. Handling der Tourenplanung, Logistik und Zusammenarbeit mit dem Vertriebspartner
Zeit für eine Roadshow mit Biss:
and now, thanks to sales support, you can meet him in every club
- Sales support in the on-trade and development of sales structures with field force employees as a full-service solution by the agency.
- Established cooperations with specialised wholesalers
- Implemented projects in new channels; successful implementation of further test markets and new sales approaches for spirits
- Umsetzung von Personalpromotions im deutschen LEH und auf Messen
- Signifikante und nachhaltige Steigerung der Abverkäufe in den Märkten
- Generierung von mehreren Hunderttausend Konsumententrials
- Full-Service-Umsetzung von der Outletabsprache bis hin zur Warenlogistik, zum Personaleinsatz und zu KPI-Analysen
dank Vertriebssupport kann man ihn jetzt in jedem Club kennenlernen
best snack product?
Simply follow our individual supply chain!
- Processed diverse out-of-home market channels
- Set-up distribution and optimised the portfolio in the customer universe
- Established a relevant supply chain including the wholesale trade
- Bearbeitung von verschiedenen Außer-Haus-Markt-Kanälen
- Distributionsaufbau und Portfolio-Optimierung im Kundenuniversum
- Etablierung einer relevanten Lieferkette unter Einbeziehung des Großhandels
Einfach unserer indiviuellen Lieferkette folgen!
It’s little wonder that the term portfolio contains the word PORT:
These clients have moored at Sales Port.
Jorg Hoffgaard, Senior Manager Channel Development, Starbucks Coffee EMEA
Jörg Wipfler, Commercial Director Germany, Monster Energy
So this is what modern merchants look like...
Merchants? Shouldn’t we be calling ourselves priority-sales-management people or something along those lines? Perhaps – if our main aim was to keep up with the latest jargon. But, first and foremost, we are people with a deep passion for products and new sales channels. And that is what connects us with the city’s Hanseatic tradition – the union of merchants who shared this vision. Albeit without all the vast potential that sales process analyses, the internet, marketing expertise and all those other factors that we modern-day merchants have at our fingertips. Their key tool was an unbridled passion for the success of their products – and that’s something we share, even centuries later!
Astraturm 7. OG,
Zirkusweg 2, 20359 Hamburg
Deutschland
tel +49 40 80 81 14 0